A professional small-business website typically costs $1,000 to $10,000 as a one-time build, or roughly $150 to $600 per month on an all-inclusive subscription. What you pay depends on how it is built, by whom, and how many pages and features you need. Here is the full breakdown.
| Option | Upfront | Ongoing | Best for |
|---|---|---|---|
| Website builder (DIY) | $0–$500 setup | $15–$50 / mo | Simple / hobby sites; you do the work |
| Freelancer | $500–$5,000 one-time | varies | Small sites on a budget; quality varies |
| Custom agency (one-time) | $3,000–$15,000+ | $20–$150 / mo upkeep | Custom, high-performance business sites |
| Subscription studio (Apex) | $0 upfront | $149–$559 / mo all-in | Custom site + hosting + upkeep, no big cheque |
| Website type | Typical range |
|---|---|
| Landing / 1 page | $300–$2,000 |
| Small business (3–5 pages) | $1,500–$8,000 |
| Larger site (6–10 pages) | $5,000–$15,000 |
| E-commerce store | $5,000–$25,000+ |
The biggest factors are how the site is built (a template on a builder is cheapest; custom hand-coded is the most), the number of pages, and whether you need e-commerce, booking, or custom features. Content and photography, SEO setup, and ongoing maintenance also move the total up or down.
A one-time build costs more upfront but less over several years. A subscription spreads the cost into a flat monthly fee with nothing down, and bundles hosting and maintenance. Which is cheaper depends on your timeline, covered in detail in our subscription vs one-time guide.
For reference, Apex Web Studio prices transparently: subscription plans from $149/month with $0 upfront, billed month-to-month with no contract. Full breakdown on our pricing page and below.
A professional small-business website typically costs between $1,000 and $10,000 as a one-time build, depending on the number of pages and features. Website builders start near $15 to $50 per month if you build it yourself, and subscription studios like Apex start at $149 per month with nothing upfront, bundling design, hosting, and maintenance.
Upfront, yes. A DIY builder like Wix or Squarespace costs $15 to $50 per month with no designer fee. But it costs your time, ships slower and more templated pages, and often needs paid apps to do what you want. For a business that relies on its site to win customers, a professionally built site usually returns more than it costs.
Price depends on how the site is built and by whom. A template on a builder is cheapest; a freelancer is mid-range; a custom, hand-coded agency build is the most, because every page is engineered for speed, SEO, and your brand. Number of pages, e-commerce, custom features, and ongoing maintenance all move the price up or down.
On a subscription model, an all-inclusive small-business website runs roughly $100 to $600 per month, covering design, hosting, security, backups, and maintenance with no large upfront cost. If you paid a one-time build fee instead, expect a smaller ongoing cost of around $20 to $150 per month for hosting and maintenance.
Yes. Every website has running costs: hosting, a domain, security and SSL, backups, and content updates. With a builder you pay the platform monthly; with a one-time agency build you pay separately for hosting and maintenance; with a subscription studio like Apex, those are bundled into one predictable monthly fee.
Choose the plan that fits your business. Every plan is $0 upfront and billed month-to-month — no contracts, cancel anytime.
Perfect for single service campaigns, lead capture, and startups.
$0 Upfront · Month-to-month · Cancel anytime
Perfect for small businesses looking to showcase multiple services, about pages, and galleries.
$0 Upfront · Month-to-month · Cancel anytime
Perfect for detailed catalog systems, booking workflows, and extensive site maps.
$0 Upfront · Month-to-month · Cancel anytime
Perfect for small boutique shops and retailers looking to sell online with automated operations.
$0 Upfront · Month-to-month · Cancel anytime
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